Wednesday, October 2, 2013

Meet :: Lemon Stripes

Happy October, friends! I have a special treat for you today. I recently had the pleasure of meeting Julia  of Lemon Stripes on twitter. After perusing her darling blog and boutique, I knew I had to interview her for the blog. She's so interesting and I love her style! Learn how she took a blog to an online boutique, what advice she has for aspiring entrepreneurs and what a typical day looks like for her in NYC. Keep reading for the interview...


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SS: Tell us a little more about your darling boutique and how you took a blog to a boutique.
JD: I've always wanted to run a store, even as a little girl. I had been blogging for 3 years and was feeling trapped and unhappy at my full time job at the beginning of this year. My husband and I had a lot of talks about it and realized that now was the time, before we had kids and a mortgage, to start a business. He has been so supportive throughout this process and I could not have done it without that support. I figured that the blog would be a good jumping off point and marketing tool for the store and that has worked out so far!


SS: I love the name! What inspired you to name your blog and boutique Lemon Stripes?
JD: When I first started blogging, my blog was called "Lemons and Loafers". It had more of a food/recipe focus so the lemon part came first. It was a mix of my healthy cooking and preppy outfits. When I realized that every blogger ever was creating a name that was an alliteration featuring a food and fashion component, I decided to rebrand. I love lemons and I love stripes, so it kind of just popped into my head!



SS: Once you had your vision and business plan together, how long did it take for Lemon Stripes to be "up and running?"
JD:  It all happened really quickly. I quit my job in March of this year and had my shop up and running by June. I had a vision in place so that made it easy. My web developer, graphic designer and I have been working together as a team for quite some time so our process was quite streamlined. I'm still growing and improving the store/design every day but to get the bare bones up and running took about 3 months.


SS: What's the best piece of advice you would give to other young women wanting to start their own business?
JD: Make sure it's something that you love because boy is it a commitment. I didn't realize how much this business would take over my life! It's not like a regular 9-5 job where you can leave it at the end of the day. I'm always going, always working, and always thinking about Lemon Stripes. If I don't work at it, I won't make any money so it's quite the motivator! 



SS: Lemon Stripes has the best accessories! Is it hard not to pick up one of everything for yourself? What is your favorite accessory to wear?
JD: It's so hard! I definitely "borrow" from my inventory all the time and then get sad when I have to sell a piece that I've become attached to. But at least I never have to buy jewelry anymore :) My favorite accessory to wear from the store are my flower stud earrings. I wear them almost every day. I have so many colors and they're sparkly and just make me happy!



SS: Do you have a mantra that you live by in business and life?
JD:  I just try to take it one day at a time. Some days are really scary and I think frantically that I'm going to be a failure and have to go back to a "real job" but it's important for me to take a step back and realize how far I've come in only a few months. I don't have a mantra, but I try to constantly remind myself of my accomplishments so that I don't go to that dark place.



SS: Take us through a typical work day for you and Lemon Stripes.
JD:  I start my work day by answering emails for 1-2 hours and responding to questions/comments on my social media pages. Then I pack up packages to be shipped out to customers. I do this in the late morning and again in the early evening so that I don't get too backed up. I usually have a lunch meeting or some sort of press preview for my blog during the day so that I get out of the house! It's important to change it up so that I don't sit around in my apartment all day every day. That makes me go crazy. I also try to work out 3-4 times/week during the day to break up my work.


SS: You have accomplished so much in a short amount of time. Although it sounds cliche, where do you see yourself in 10 years? Will Lemon Stripes ever have a storefront?
JD:  In 10 years, I would love to have a super successful online business and 3-5 brick and mortar stores around the East Coast. I want to be able to devote time to my family (hoping to have kids in the next 3 years) while also running a successful business. I think I need to read Lean In :)


SS: What trend are you excited about for fall?
JD:  I'm just excited to wear sweaters and boots! If I had to pick one trend that I'm excited about for fall, I think it would be the embellished baseball hat. J.Crew took this to the extreme by adding sequins and sparkles to a one of their caps, and an embroidered crest to another. It's the perfect solution for making any look trendy but also covers up a bad hair day. Win/win, am I right?


SS: Can you share with us some of your favorite items from Lemon Stripes?
JD:  I love this gold elephant cuff. It's so quirky and cute but looks elegant on anyone's wrist! This large gold cuff is also a favorite. It's super stylish and chic but only $28! I also use this adorable note pad every day for my to do list. It spruces up my desk for sure.


And there you have it! I hope you enjoyed meeting Julia as much as I have. 
Now hop on over and check out her blog and shop
Have a beautiful Wednesday, dolls! 

2 comments :

  1. What a fun interview! I love her blog, too, and am excite to peruse the store a little more now. Thanks for more insight into Julia!

    ReplyDelete
  2. Thank you for the lovely feature, Sara!!!!

    xoxo,
    Julia

    ReplyDelete

Hi there and thanks for stopping by! I love hearing from you!
Cheers,
Sara